APA Citation

Kerin, Hartley,, & Rudelius. (2011). Marketing (10th ed.). Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Kerin, Hartley, and Rudelius. Marketing. 10th ed. Boston: McGraw-Hill/Irwin, 2011.

MLA Citation

Kerin, Hartley, and Rudelius. Marketing. 10th ed. Boston: McGraw-Hill/Irwin, 2011.

Warning: These citations may not always be 100% accurate.