00675pamaa2200205 4500 0000047156 20121206090000.0 100603 eng 9780071311847 (pbk.) HF5415.13 PER 2009 Perreault Basic marketing : a marketing strategy planning approach William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 17th ed. Boston: McGraw-Hill Irwin, 2009. xxxvii, 758 [34] p.: col. ill.; 29 cm. Includes indexes AUP Marketing -- Management Cannon, Joseph P. www.mhhe.com