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| LEADER |
00675pamaa2200205 4500 |
| 001 |
0000047156 |
| 005 |
20121206090000.0 |
| 008 |
100603 eng |
| 020 |
0 |
0 |
|a 9780071311847 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.13
|b PER 2009
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| 100 |
1 |
0 |
|a Perreault
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| 245 |
1 |
0 |
|a Basic marketing :
|b a marketing strategy planning approach
|c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
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| 250 |
0 |
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|a 17th ed.
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| 260 |
0 |
0 |
|a Boston:
|b McGraw-Hill Irwin,
|c 2009.
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| 300 |
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|a xxxvii, 758 [34] p.:
|b col. ill.;
|c 29 cm.
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| 500 |
0 |
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|a Includes indexes
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| 501 |
0 |
0 |
|a AUP
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| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 700 |
1 |
1 |
|a Cannon,
|h Joseph P.
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| 901 |
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|u www.mhhe.com
|
