Basic marketing : a marketing strategy planning approach
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Irwin,
2009.
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| Edition: | 17th ed. |
| Subjects: |
| Item Description: | Includes indexes |
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| Physical Description: | xxxvii, 758 [34] p.: col. ill.; 29 cm. |
| ISBN: | 9780071311847 (pbk.) |