Perreault, & Cannon. (2009). Basic marketing: A marketing strategy planning approach (17th ed.). Boston: McGraw-Hill Irwin.
Chicago Style CitationPerreault, and Cannon. Basic Marketing: A Marketing Strategy Planning Approach. 17th ed. Boston: McGraw-Hill Irwin, 2009.
MLA CitationPerreault, and Cannon. Basic Marketing: A Marketing Strategy Planning Approach. 17th ed. Boston: McGraw-Hill Irwin, 2009.
Warning: These citations may not always be 100% accurate.