00651pamaa2200205 4500 0000047100 20121212090000.0 100525 eng 9780136120995 (pbk.) HD30.28 DAV 2011 David Strategic management : concepts Fred R. David. 13rd ed. Upper Saddle River, N.J.: Pearson Education, 2011. xv, 367p.: col.ill; 29cm. BACCI Includes bibliographical references and index Strategic planning Strategic planning -- Case studies http://www.prenhall.com