Business and competitive analysis : effective application of new and classic methods
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ:
Financial Times Press,
2007.
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Table of Contents:
- Acknowledgments
- About the authors
- Preface
- Business and competitive analysis: definition, context, and benefits
- Performing the analysis process
- Avoiding analytical pitfalls
- Communicating analysis results
- Applying the FAROUT method
- Industry analysis (the nine forces)
- Competitive positioning analysis
- Business model analysis
- SERVO analysis
- Supply chain management (SCM) analysis
- Benchmarking analysis
- Mckinsey 7S analysis
- Shadowing
- Product line analysis
- Win/loss analysis
- Strategic relationship analysis
- Corporate reputation nalysis
- Critical success factors analysis
- Country risk analysis
- Driving forces analysis
- Event and timeline analysis
- Technology forecasting
- War gaming
- Indications and warning analysis
- Historiographical analysis
- Interpretation of statistical analysis
- Competitor cash flow analysis
- Analysis of competing hypotheses
- Linchpin analysis