01682pamaa2200217 4500 0000046944 20140113090000.0 100409 eng 9780131873667 HD38.7 FLE 2007 Fleisher Business and competitive analysis : effective application of new and classic methods Craig S. Fleisher and Babette E. Bensoussan. Upper Saddle River, NJ: Financial Times Press, 2007. xxxii, 491 p.: ill.; 25 cm. MBTCI Includes bibliographical references and index Acknowledgments -- About the authors -- Preface -- Business and competitive analysis: definition, context, and benefits -- Performing the analysis process -- Avoiding analytical pitfalls -- Communicating analysis results -- Applying the FAROUT method -- Industry analysis (the nine forces) -- Competitive positioning analysis -- Business model analysis -- SERVO analysis -- Supply chain management (SCM) analysis -- Benchmarking analysis -- Mckinsey 7S analysis -- Shadowing -- Product line analysis -- Win/loss analysis -- Strategic relationship analysis -- Corporate reputation nalysis -- Critical success factors analysis -- Country risk analysis -- Driving forces analysis -- Event and timeline analysis -- Technology forecasting -- War gaming -- Indications and warning analysis -- Historiographical analysis -- Interpretation of statistical analysis -- Competitor cash flow analysis -- Analysis of competing hypotheses -- Linchpin analysis Competition Business intelligence Bensoussan, Babette E. www.ftpress.com