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| LEADER |
01682pamaa2200217 4500 |
| 001 |
0000046944 |
| 005 |
20140113090000.0 |
| 008 |
100409 eng |
| 020 |
0 |
0 |
|a 9780131873667
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| 090 |
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|a HD38.7
|b FLE 2007
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| 100 |
1 |
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|a Fleisher
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| 245 |
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|a Business and competitive analysis :
|b effective application of new and classic methods
|c Craig S. Fleisher and Babette E. Bensoussan.
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| 260 |
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|a Upper Saddle River, NJ:
|b Financial Times Press,
|c 2007.
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| 300 |
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|a xxxii, 491 p.:
|b ill.;
|c 25 cm.
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| 501 |
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|a MBTCI
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a Acknowledgments -- About the authors -- Preface -- Business and competitive analysis: definition, context, and benefits -- Performing the analysis process -- Avoiding analytical pitfalls -- Communicating analysis results -- Applying the FAROUT method -- Industry analysis (the nine forces) -- Competitive positioning analysis -- Business model analysis -- SERVO analysis -- Supply chain management (SCM) analysis -- Benchmarking analysis -- Mckinsey 7S analysis -- Shadowing -- Product line analysis -- Win/loss analysis -- Strategic relationship analysis -- Corporate reputation nalysis -- Critical success factors analysis -- Country risk analysis -- Driving forces analysis -- Event and timeline analysis -- Technology forecasting -- War gaming -- Indications and warning analysis -- Historiographical analysis -- Interpretation of statistical analysis -- Competitor cash flow analysis -- Analysis of competing hypotheses -- Linchpin analysis
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| 650 |
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|a Competition
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| 650 |
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|a Business intelligence
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| 700 |
1 |
1 |
|a Bensoussan,
|h Babette E.
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| 901 |
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|u www.ftpress.com
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