Mountain bike mania : the promotional plan

Main Author: Waller
Format: Book
Language:English
Published: Boston, Mass.: McGraw-Hill/Irwin, 2004.
Edition:2nd ed.
Subjects:
LEADER 00648pamaa2200205 4500
001 0000046707
005 20121206090000.0
008 100222 eng
020 0 0 |a 9780074714294 (pbk.)  
090 0 0 |a GV1045.5   |b WAL 2004 
100 1 0 |a Waller  
245 1 0 |a Mountain bike mania :   |b the promotional plan   |c David Waller. 
250 0 0 |a 2nd ed. 
260 0 0 |a Boston, Mass.:   |b McGraw-Hill/Irwin,   |c 2004. 
300 |a xii, 121p:   |b ill.;   |c 28 cm. 
501 0 0 |a BMCMI 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Sales promotion --   |x planning  
650 0 0 |a All terrain bicycles --   |x marketing  
901 |u www.mhhe.com