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| LEADER |
00807pamaa2200229 4500 |
| 001 |
0000046706 |
| 005 |
20140428090000.0 |
| 008 |
100222 eng |
| 020 |
0 |
0 |
|a 0805862110 (pbk.)
|
| 090 |
0 |
0 |
|a HE8689.4
|b CHA 2006
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| 100 |
1 |
0 |
|a Chan-Olmsted
|
| 245 |
1 |
0 |
|a Competitive strategy for media firms :
|b strategic and brand management in changing media markets
|c Sylvia M. Chan-Olmsted.
|
| 250 |
0 |
0 |
|a 1st ed.
|
| 260 |
0 |
0 |
|a Mahwah, N.J.:
|b Lawrence Erlbaum Associates,
|c 2006.
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| 300 |
|
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|a xiv, 242 p.:
|b ill.;
|c 24 cm.
|
| 440 |
0 |
0 |
|a LEA's communication series
|
| 501 |
0 |
0 |
|a FOLA
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Brand name products --
|x Management
|
| 650 |
0 |
0 |
|a Broadcasting --
|x Management
|
| 650 |
0 |
0 |
|a Branding (Marketing)
|
| 901 |
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|u www.erlbaum.com
|
