Competitive strategy for media firms : strategic and brand management in changing media markets
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J.:
Lawrence Erlbaum Associates,
2006.
|
| Edition: | 1st ed. |
| Series: | LEA's communication series
|
| Subjects: |
| Physical Description: | xiv, 242 p.: ill.; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0805862110 (pbk.) |