APA Citation

Chan-Olmsted. (2006). Competitive strategy for media firms: Strategic and brand management in changing media markets. Mahwah, N.J.: Lawrence Erlbaum Associates.

Chicago Style Citation

Chan-Olmsted. Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets. Mahwah, N.J.: Lawrence Erlbaum Associates, 2006.

MLA Citation

Chan-Olmsted. Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets. Mahwah, N.J.: Lawrence Erlbaum Associates, 2006.

Warning: These citations may not always be 100% accurate.