Competitive strategy for media firms : strategic and brand management in changing media markets
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J.:
Lawrence Erlbaum Associates,
2006.
|
| Edition: | 1st ed. |
| Series: | LEA's communication series
|
| Subjects: |
TSAM LIBRARY
| Call Number: |
HE8689 4 CHA 2006 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 0000059521 | Open Shelf | Monographs | AVAILABLE |
| 0000059522 | Open Shelf | Monographs | AVAILABLE |