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Handbook of media management a...
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Handbook of media management and economics
Other Authors:
Albarran,
,
Chan-Olmsted,
,
Wirth,
Format:
Book
Language:
English
Published:
Mahwah, N.J.:
L. Erlbaum Associates,
2006.
Subjects:
Mass media --
>
Management
Mass media --
>
Economic aspects
Holdings
Description
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Physical Description:
xviii, 750 p.: ill.; 26 cm.
Bibliography:
Includes bibliographical references and index
ISBN:
080585004X (pbk.)
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