This is PR : the realities of public relations

Main Author: NEWSOM
Other Authors: Kruckeberg,, Turk,
Format: Book
Published: Belmont, CA: Wadsworth Pub., 2010.
Edition:10th ed..
Series:Wadsworth series in mass communication and journalism
Subjects:
Physical Description:xii, 414p.: ill.; 24cm.
Bibliography:Includes bibliographical references (p. [357]-376) and index
ISBN:9780495568827 (pbk)