Table of Contents: E-business and e-commerce management :

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E-business and e-commerce management : strategy, implementation, and practice

Main Author:	Chaffey
Format:	Book
Language:	English
Published:	New York: FT Prentice Hall, 2009.
Edition:	4th ed.
Subjects:	Business enterprises -- > Computer networks Electronic commerce

Table of Contents:

Introducing to e-business and e-commerce
E-commerce fundamentals
E-business infrastructure
E-environment
E-business strategy
Supply chain management
E-procurement
E-marketing
Customer relationship management
Change management
Analysis and design
Implementation and maintenance