E-business and e-commerce management : strategy, implementation, and practice

Main Author: Chaffey
Format: Book
Language:English
Published: New York: FT Prentice Hall, 2009.
Edition:4th ed.
Subjects:
Table of Contents:
  • Introducing to e-business and e-commerce
  • E-commerce fundamentals
  • E-business infrastructure
  • E-environment
  • E-business strategy
  • Supply chain management
  • E-procurement
  • E-marketing
  • Customer relationship management
  • Change management
  • Analysis and design
  • Implementation and maintenance