01018pamaa2200217 4500 0000046607 20130117090000.0 100128 eng 9780273719601 (pbk.) HF5548.32 CHA 2009 Chaffey E-business and e-commerce management : strategy, implementation, and practice Dave Chaffey. 4th ed. New York: FT Prentice Hall, 2009. xxxii, 764p.: ill.; 26 cm. BNCCUN Includes bibliographical references and index Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance Business enterprises -- Computer networks Electronic commerce www.pearsonhighered.com