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| LEADER |
01018pamaa2200217 4500 |
| 001 |
0000046607 |
| 005 |
20130117090000.0 |
| 008 |
100128 eng |
| 020 |
0 |
0 |
|a 9780273719601 (pbk.)
|
| 090 |
0 |
0 |
|a HF5548.32
|b CHA 2009
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| 100 |
1 |
0 |
|a Chaffey
|
| 245 |
1 |
0 |
|a E-business and e-commerce management :
|b strategy, implementation, and practice
|c Dave Chaffey.
|
| 250 |
0 |
0 |
|a 4th ed.
|
| 260 |
0 |
0 |
|a New York:
|b FT Prentice Hall,
|c 2009.
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| 300 |
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|a xxxii, 764p.:
|b ill.;
|c 26 cm.
|
| 501 |
0 |
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|a BNCCUN
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| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 505 |
0 |
0 |
|a Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance
|
| 650 |
0 |
0 |
|a Business enterprises --
|x Computer networks
|
| 650 |
0 |
0 |
|a Electronic commerce
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| 901 |
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|u www.pearsonhighered.com
|
