Practical marketing planning

Main Author: Cooper
Other Authors: Lane,
Format: Book
Language:English
Published: New York: Palgrave Macmillan, 1997.
Subjects:
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090 0 0 |a HF5415.13   |b COO 1997 
100 1 0 |a Cooper  
245 1 0 |a Practical marketing planning   |c John Cooper, Peter Lane. 
260 0 0 |a New York:   |b Palgrave Macmillan,   |c 1997. 
300 |a ix, 278p:   |b ill.;   |c 24 cm. 
501 0 0 |a BMAUH 
501 0 0 |a BFIUH 
501 0 0 |a BBDUH 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Management  
700 1 1 |a Lane,   |h Peter  
901 |u http://www.palgrave.com