APA Citation

Cooper, & Lane. (1997). Practical marketing planning. New York: Palgrave Macmillan.

Chicago Style Citation

Cooper, and Lane. Practical Marketing Planning. New York: Palgrave Macmillan, 1997.

MLA Citation

Cooper, and Lane. Practical Marketing Planning. New York: Palgrave Macmillan, 1997.

Warning: These citations may not always be 100% accurate.