Strategic management : creating competitive advantages - Dess; Lumpkin; Eisner (Boston: McGraw Hill, 2010)
Strategic management : creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets : moving beyond a firm's tangible resources -- Business-level strategy : creating and sustaining competitive advantages -- Corporate-level strategy : creating value through diversification -- International strategy : creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership : creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Analyzing strategic management case
BMCMI
BA
Includes bibliographical references and index
Keywords: Strategic planning; Strategic planning -- -- Case studies