Description: Marketing across cultures

Main Author:	Usunier
Other Authors:	Lee,
Format:	Book
Language:	English
Published:	New York: Financial Times Prentice Hall, 2009.
Edition:	5th ed.
Subjects:	Export marketing -- > Social aspects Intercultural communication International business enterprises -- > Social aspects

Physical Description:	xvi, 479p.: ill.; 25cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780273713913 (pbk.)