00638pamaa2200217 4500 0000046476 20130117090000.0 0750654538 (pbk.) 658.83 CRO 2003 HF5415.2 CRO 2003 Crouch Marketing research for managers Sunny Crouch, Matthew Housdenn. 3rd ed. Oxford: Butterworth Heinemann, 2003. xvi, 372p.: ill.; 25cm. BBELI Includes bibliographical references and index Marketing research Research -- Management Housden, Matthew www.bh.com