Description: Marketing research for managers

Main Author:	Crouch
Other Authors:	Housden,
Format:	Book
Published:	Oxford: Butterworth Heinemann, 2003.
Edition:	3rd ed.
Subjects:	Marketing research Research -- > Management

Physical Description:	xvi, 372p.: ill.; 25cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0750654538 (pbk.)