O'Guinn, Allen,, & Semenik. (2009). Advertising and integrated brand promotion (5th ed.). Mason, Ohio: South-Western.
Chicago Style CitationO'Guinn, Allen, and Semenik. Advertising and Integrated Brand Promotion. 5th ed. Mason, Ohio: South-Western, 2009.
MLA CitationO'Guinn, Allen, and Semenik. Advertising and Integrated Brand Promotion. 5th ed. Mason, Ohio: South-Western, 2009.
Warning: These citations may not always be 100% accurate.