Description: The marketing research process

Cover Image

QR Code

The marketing research process

Main Author:	Wright
Other Authors:	Crimp,
Format:	Book
Language:	English
Published:	New York: Pearson Education, 2000.
Edition:	5th ed.
Subjects:	Marketing research

Physical Description:	xxv, 469p: ill.; 24 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0130117536 (pbk.)