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00917pamaa2200301 4500 |
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0000046426 |
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20190125090000.0 |
| 008 |
091208 eng |
| 020 |
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|a 9780136094234 (pbk)
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| 040 |
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|a BNM
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|a 658.83 MAL 2010
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|a HF5415.2
|b MAL 2010
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|a Malhotra, Naresh K.
|e author
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1 |
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|a Marketing research :
|b an applied orientation
|c Naresh K. Malhotra.
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| 250 |
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|a 6th edition.
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| 264 |
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|a New Jersey:
|b Prentice Hall,
|c 2010 ♭2010.
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| 300 |
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|a xxix, 772 pages:
|b illustrations;
|c 29 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 carrier
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|a BBDUH
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|a BMAUH
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|a BATUH
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|a BBELI
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|a Includes bibliographical references and index
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| 650 |
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|a Marketing research --
|x Methodology
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|a Marketing research
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|u http://www.prenhall.com
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