00823pamaa2200253 4500 0000046403 20130117090000.0 091207 eng 1861527691 (pbk.) HF5415.129 UND 2002 Understanding business marketing and purchasing : An interaction approach edited by David Ford on behalf of IMP group. 3rd ed. London: Thomson Learning, 2002. xiv, 488p: ill.; 26 cm. BBDUH BMAUH BATUH BFIUH Includes bibliographical references and index Marketing -- Management Business networks -- Management Ford, David IMP Project Group http://www.thomsonlearning.co.uk