Understanding business marketing and purchasing : An interaction approach
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London:
Thomson Learning,
2002.
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| Edition: | 3rd ed. |
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| Physical Description: | xiv, 488p: ill.; 26 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1861527691 (pbk.) |