http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
proving the effectiveness of marketing communications : proving the effectiveness of marketing communications : cases from the IPA effectiveness Awards 2002
Includes 1 CD-ROM titled "Advertising works 12 : proving the effectiveness of marketing communications ; cases from the IPA effectiveness Awards 2002 / cedited and introduced by Marco Rimini"
Includes bibliographical references and index