01121pamaa2200229 4500 0000046395 20130117090000.0 091203 eng 1841161268 HF5816 ADV 2003 Advertising works 12 : proving the effectiveness of marketing communications : proving the effectiveness of marketing communications : cases from the IPA effectiveness Awards 2002 edited and introduced by Marco Rimini. Henley-on-Thames: World Advertising Research Center, 2003. xxi, 666 p.: ill.; 26 cm. Published in association with the IPA Includes 1 CD-ROM titled "Advertising works 12 : proving the effectiveness of marketing communications ; cases from the IPA effectiveness Awards 2002 / cedited and introduced by Marco Rimini" BBDUH BATUH Includes bibliographical references and index Advertising -- Awards -- Case studies -- Great Britain Rimini, Marco World Advertising Research Centre www.warc.com