Advertising works 12 : proving the effectiveness of marketing communications : proving the effectiveness of marketing communications : cases from the IPA effectiveness Awards 2002 - Rimini; World Advertising Research Centre (Henley-on-Thames: World Advertising Research Center, 2003)
Includes 1 CD-ROM titled "Advertising works 12 : proving the effectiveness of marketing communications ; cases from the IPA effectiveness Awards 2002 / cedited and introduced by Marco Rimini"
BBDUH
BATUH
Includes bibliographical references and index
Keywords: Advertising -- -- Awards -- -- Case studies -- -- Great Britain