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01121pamaa2200229 4500 |
| 001 |
0000046395 |
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20130117090000.0 |
| 008 |
091203 eng |
| 020 |
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|a 1841161268
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| 090 |
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|a HF5816
|b ADV 2003
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| 245 |
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|a Advertising works 12 :
|b proving the effectiveness of marketing communications :
|b proving the effectiveness of marketing communications :
|b cases from the IPA effectiveness Awards 2002
|c edited and introduced by Marco Rimini.
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| 260 |
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|a Henley-on-Thames:
|b World Advertising Research Center,
|c 2003.
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| 300 |
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|a xxi, 666 p.:
|b ill.;
|c 26 cm.
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| 440 |
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|a Published in association with the IPA
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| 500 |
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|a Includes 1 CD-ROM titled "Advertising works 12 : proving the effectiveness of marketing communications ; cases from the IPA effectiveness Awards 2002 / cedited and introduced by Marco Rimini"
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| 501 |
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|a BBDUH
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| 501 |
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|a BATUH
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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|a Advertising --
|x Awards --
|x Case studies --
|z Great Britain
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| 700 |
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1 |
|a Rimini,
|h Marco
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| 710 |
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|a World Advertising Research Centre
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| 901 |
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|u www.warc.com
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