Advertising works 12 : proving the effectiveness of marketing communications :
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Henley-on-Thames:
World Advertising Research Center,
2003.
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| Series: | Published in association with the IPA
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| Subjects: |
| Item Description: | Includes 1 CD-ROM titled "Advertising works 12 : proving the effectiveness of marketing communications ; cases from the IPA effectiveness Awards 2002 / cedited and introduced by Marco Rimini" |
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| Physical Description: | xxi, 666 p.: ill.; 26 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1841161268 |