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| LEADER |
00757pamaa2200217 4500 |
| 001 |
0000046391 |
| 005 |
20130117090000.0 |
| 008 |
091202 eng |
| 020 |
0 |
0 |
|a 9780273717072 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.2
|b MCG 2009
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| 100 |
1 |
0 |
|a McGivern
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| 245 |
1 |
4 |
|a The practice of market research :
|b an introduction
|c Yvonne McGivern.
|
| 250 |
0 |
0 |
|a 3rd ed.
|
| 260 |
0 |
0 |
|a Harlow, England ; New York:
|b Prentice Hall/Financial Times,
|c 2009.
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| 300 |
|
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|a xxx, 548 p.:
|b ill.;
|c 25 cm.
|
| 501 |
0 |
0 |
|a BATUH
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| 501 |
0 |
0 |
|a BBADI
|
| 504 |
0 |
0 |
|a Includes bibliographical references (p. [529]-536) and index
|
| 650 |
0 |
0 |
|a Social sciences --
|x Research --
|x Methodology
|
| 650 |
0 |
0 |
|a Marketing research --
|x Methodology
|
| 901 |
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|u http://www.pearson-books.com
|
