The practice of market research : an introduction
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England ; New York:
Prentice Hall/Financial Times,
2009.
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxx, 548 p.: ill.; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. [529]-536) and index |
| ISBN: | 9780273717072 (pbk.) |