McGivern. (2009). The practice of market research: An introduction (3rd ed.). Harlow, England ; New York: Prentice Hall/Financial Times.
Chicago Style CitationMcGivern. The Practice of Market Research: An Introduction. 3rd ed. Harlow, England ; New York: Prentice Hall/Financial Times, 2009.
MLA CitationMcGivern. The Practice of Market Research: An Introduction. 3rd ed. Harlow, England ; New York: Prentice Hall/Financial Times, 2009.
Warning: These citations may not always be 100% accurate.