Foundations of marketing

Main Author: Pride
Other Authors: Ferrell,
Format: Book
Language:English
Published: Boston: Houghton Mifflin, 2009.
Edition:3rd ed.
Subjects:
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245 1 0 |a Foundations of marketing   |c William Pride, O.C. Ferrell. 
250 0 0 |a 3rd ed. 
260 0 0 |a Boston:   |b Houghton Mifflin,   |c 2009. 
300 |a xxi, 569 p.:   |b col. ill.;   |c 27 cm. 
501 0 0 |a BMAUH 
504 0 0 |a Includes bibliographical references (p. 513-542) and indexes 
650 0 0 |a Marketing  
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