Foundations of marketing
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
Houghton Mifflin,
2009.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxi, 569 p.: col. ill.; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 513-542) and indexes |
| ISBN: | 9780618973378 (pbk.) |