Internet marketing : readings and online resources

Main Author: Richardson
Format: Book
Language:English
Published: New York: McGraw-Hill/Irwin, 2001.
Series:The McGraw-Hill/Irwin series in marketing
Subjects:
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005 20130117090000.0
008 091112 eng
020 0 0 |a 9780071188098 / 0071188096 (pbk.)  
090 0 0 |a HF5415.1265   |b RIC 2001 
100 1 0 |a Richardson  
245 1 0 |a Internet marketing :   |b readings and online resources   |c Paul Richardson. 
260 0 0 |a New York:   |b McGraw-Hill/Irwin,   |c 2001. 
300 |a xii, 350 p.:   |b ill.;   |c 24 cm. 
440 0 0 |a The McGraw-Hill/Irwin series in marketing 
501 0 0 |a BMAUH 
501 0 0 |a BATUH 
501 0 0 |a BBDUH 
504 0 0 |a Includes bibliographical references (p. 347-350) and indexes 
650 0 0 |a Internet marketing  
901 |u www.mhhe.com