Internet marketing : readings and online resources
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| Format: | Book |
| Language: | English |
| Published: |
New York:
McGraw-Hill/Irwin,
2001.
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| Series: | The McGraw-Hill/Irwin series in marketing
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| Subjects: |
| Physical Description: | xii, 350 p.: ill.; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 347-350) and indexes |
| ISBN: | 9780071188098 / 0071188096 (pbk.) |