Enterprise development : the challenges of starting, growing and selling businesses
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Bedford Row, London:
Thomson Learning,
2005.
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| Subjects: |
Table of Contents:
- Your mission
- Opportunities and threats
- Strengths and weaknesses - The financial position
- How to diagnose your organisation
- Assessing people, structure and systems
- Marketing options
- Marketing strategy : focus and priorities
- Choosing between alternatives
- Financing growth
- Acquisitions, mergers, joint ventures and divestments
- Visionary leadership
- The marketing plan
- The people plan
- Managing change
- The financial plan
- Writing and presenting your business plan
- Exit routes