01246pamaa2200217 4500 0000046255 20140922090000.0 091111 eng 9781861529893 / 1861529899 (pbk.) HD30.28 ENT 2005 Enterprise development : the challenges of starting, growing and selling businesses Colin Barrow...[et. all]. Bedford Row, London: Thomson Learning, 2005. ix, 275p: ill.; 26 cm. BNCCUN BSECUN Includes bibliographical references and index Your mission -- Opportunities and threats -- Strengths and weaknesses - The financial position -- How to diagnose your organisation -- Assessing people, structure and systems -- Marketing options -- Marketing strategy : focus and priorities -- Choosing between alternatives -- Financing growth -- Acquisitions, mergers, joint ventures and divestments -- Visionary leadership -- The marketing plan -- The people plan -- Managing change -- The financial plan -- Writing and presenting your business plan -- Exit routes Industrial management Business planning Barrow, Colin www.thomsonlearning.co.uk