Enterprise development : the challenges of starting, growing and selling businesses - Barrow (Bedford Row, London: Thomson Learning, 2005)
Your mission -- Opportunities and threats -- Strengths and weaknesses - The financial position -- How to diagnose your organisation -- Assessing people, structure and systems -- Marketing options -- Marketing strategy : focus and priorities -- Choosing between alternatives -- Financing growth -- Acquisitions, mergers, joint ventures and divestments -- Visionary leadership -- The marketing plan -- The people plan -- Managing change -- The financial plan -- Writing and presenting your business plan -- Exit routes
BNCCUN
BSECUN
Includes bibliographical references and index
Keywords: Industrial management; Business planning