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LEADER |
01246pamaa2200217 4500 |
001 |
0000046255 |
005 |
20140922090000.0 |
008 |
091111 eng |
020 |
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|a 9781861529893 / 1861529899 (pbk.)
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090 |
0 |
0 |
|a HD30.28
|b ENT 2005
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245 |
1 |
0 |
|a Enterprise development :
|b the challenges of starting, growing and selling businesses
|c Colin Barrow...[et. all].
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260 |
0 |
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|a Bedford Row, London:
|b Thomson Learning,
|c 2005.
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300 |
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|a ix, 275p:
|b ill.;
|c 26 cm.
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501 |
0 |
0 |
|a BNCCUN
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501 |
0 |
0 |
|a BSECUN
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504 |
0 |
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|a Includes bibliographical references and index
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505 |
0 |
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|a Your mission -- Opportunities and threats -- Strengths and weaknesses - The financial position -- How to diagnose your organisation -- Assessing people, structure and systems -- Marketing options -- Marketing strategy : focus and priorities -- Choosing between alternatives -- Financing growth -- Acquisitions, mergers, joint ventures and divestments -- Visionary leadership -- The marketing plan -- The people plan -- Managing change -- The financial plan -- Writing and presenting your business plan -- Exit routes
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650 |
0 |
0 |
|a Industrial management
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650 |
0 |
0 |
|a Business planning
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700 |
1 |
1 |
|a Barrow,
|h Colin
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901 |
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|u www.thomsonlearning.co.uk
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