Enterprise development : the challenges of starting, growing and selling businesses

Other Authors: Barrow,
Format: Book
Language:English
Published: Bedford Row, London: Thomson Learning, 2005.
Subjects:
LEADER 01246pamaa2200217 4500
001 0000046255
005 20140922090000.0
008 091111 eng
020 0 0 |a 9781861529893 / 1861529899 (pbk.)  
090 0 0 |a HD30.28   |b ENT 2005 
245 1 0 |a Enterprise development :   |b the challenges of starting, growing and selling businesses   |c Colin Barrow...[et. all]. 
260 0 0 |a Bedford Row, London:   |b Thomson Learning,   |c 2005. 
300 |a ix, 275p:   |b ill.;   |c 26 cm. 
501 0 0 |a BNCCUN 
501 0 0 |a BSECUN 
504 0 0 |a Includes bibliographical references and index 
505 0 0 |a Your mission -- Opportunities and threats -- Strengths and weaknesses - The financial position -- How to diagnose your organisation -- Assessing people, structure and systems -- Marketing options -- Marketing strategy : focus and priorities -- Choosing between alternatives -- Financing growth -- Acquisitions, mergers, joint ventures and divestments -- Visionary leadership -- The marketing plan -- The people plan -- Managing change -- The financial plan -- Writing and presenting your business plan -- Exit routes 
650 0 0 |a Industrial management  
650 0 0 |a Business planning  
700 1 1 |a Barrow,   |h Colin  
901 |u www.thomsonlearning.co.uk