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| LEADER |
01298pamaa2200241 4500 |
| 001 |
0000046211 |
| 005 |
20130117090000.0 |
| 020 |
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|a 9780749442651 / 0749442654 (pbk.)
|
| 082 |
|
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|a 659.1 SMI 2004
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| 090 |
0 |
0 |
|a HF5415.123
|b SMI 2004
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| 100 |
1 |
0 |
|a Smith
|
| 245 |
1 |
0 |
|a Marketing communications :
|b an integrated approach
|c P.R. Smith.
|
| 250 |
0 |
0 |
|a 4th ed.
|
| 260 |
0 |
0 |
|a London ; Sterling, VA:
|b Kogan Page,
|c 2004.
|
| 300 |
|
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|a xvi, 696p:
|b ill.;
|c 25cm.
|
| 501 |
0 |
0 |
|a BATUH
|
| 501 |
0 |
0 |
|a BBDUH
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 505 |
0 |
0 |
|a Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity
|
| 650 |
0 |
0 |
|a Communication in export marketing
|
| 650 |
0 |
0 |
|a Advertising media planning
|
| 700 |
1 |
1 |
|a Taylor,
|h Jonathan
|
| 901 |
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|u http://www.kogan-page.co.uk
|
