Marketing communications : an integrated approach
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
London ; Sterling, VA:
Kogan Page,
2004.
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xvi, 696p: ill.; 25cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780749442651 / 0749442654 (pbk.) |