Strategic market management
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ:
Wiley,
2008.
|
| Edition: | 8th ed. |
| Subjects: |
| LEADER | 00600pamaa2200205 4500 | ||
|---|---|---|---|
| 001 | 0000046195 | ||
| 005 | 20130117090000.0 | ||
| 008 | 091014 eng | ||
| 020 | 0 | 0 | |a 9780470056233 / 0470056231 (pbk.) |
| 090 | 0 | 0 | |a HF5415.13 |b AAK 2008 |
| 100 | 1 | 0 | |a Aaker |
| 245 | 1 | 0 | |a Strategic market management |c David A. Aaker. |
| 250 | 0 | 0 | |a 8th ed. |
| 260 | 0 | 0 | |a Hoboken, NJ: |b Wiley, |c 2008. |
| 300 | |a xii, 322 p.: |b ill.; |c 23 cm. | ||
| 501 | 0 | 0 | |a BBDUH |
| 501 | 0 | 0 | |a BATUH |
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 901 | |u www.wiley.com | ||