Cover Image

Strategic market management

Main Author: Aaker
Format: Book
Language:English
Published: Hoboken, NJ: Wiley, 2008.
Edition:8th ed.
Subjects:
Marketing -- > Management
Physical Description:xii, 322 p.: ill.; 23 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780470056233 / 0470056231 (pbk.)

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